Search Engine Marketing
What is SEM?
Short for search engine marketing, SEM is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.
A properly executed SEM campaign can yield sales, leads, and traffic to your website.
Why do you need it?
There are hundreds of thousands of websites competing for traffic and your site needs to be found among the crowd. The best way to do this is give visitors the information they’re looking for.
Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.
What we do.
Coupled with our Search Engine Optimization we will market your website using various techniques and plans, these include but are not limited to Viral marketing (blogs, forums, news,social networking, industry sites) as well as paid advertising on related relevant sites.
The importance of inbound links to your website is extremely high, but Google pretty much disregards link exchanges so it’s important to be listed on relevant sites. By this we mean an informative site that is considered to be an “authority site”
and by submitting articles or tips with a link to your website can help push traffic to you.
This is just the tip of the iceberg as far as marketing your site is concerned and we will custom tailor your marketing program for your business.
We also combine the information from your Google Analytics account to enhance your Search Engine Optimization , Search Engine Marketing and Pay-Per-Click campaigns