What is Search Engine Optimization?

Internet search engines provide millions of potential customers, for your business. From all around the world or just around the corner, they are searching keywords related to your business, but if you aren’t ranked within the first pages they aren’t finding you.  SEO or White Hat ethical marketing is based on based on keyword research [content], site optimization, link development, and directory registration.

Putting your website in the path of your potential customers/clients is just as important as having a website in the first place.  Our team of web designers, developers, and Internet marketers have spent years reviewing search software to learn everything we can about how search algorithms work.  We build or re-build your site with search engines in mind.

The right mix of well written content drives your high search engine ranking by insuring the keywords are relevant, your “stickiness” [visitors stay on your site longer and visit more often] increases, and visitors recommend your site more often.

Let us put our expertise to work on your site. We’ll build a campaign to optimize your site from the content to the code. We will help you measure your ROI [return on investment] and check and adjust your plan to improve your ranking.

 

What we do.

We make your site easily accessible, by building your site with a logical link structure. Every page should be reachable from at least one static text link. Sites are built using CSS and streamlined HTML, we strip out bulky Javascript, DHTML and Flash so Search Engines can find your content easily and list it correctly. We also use a variety of SEO and Pay-Per-Click techniques to help your site get found.

We also combine the information from your Google Analytics> account to enhance your SEO and Pay-Per-Click campaigns

What Google says about SEO

Amazingly, we (Google) get these spam emails too:   “Dear google.com,   I visited your website and noticed that you are not listed in most of the major search engines and directories…” Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.

Be wary of SEO firms and web consultants or agencies that send you email out of the blue.

Absolutely, if you have a gmail account you can also view the reports for your site, these include traffic, bounce rates, geographic data, how long visitors stay on your site and a lot more. Google Analytics is an indispensable tool when it comes to know about your site visitors.

No one can guarantee a #1 ranking on Google

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever

Be careful if a company is secretive or won’t clearly explain what they intend to do.

Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you.

You should never have to link to an SEO

Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines—at least, not in a way you would likely consider to be positive.

What are some other things to look out for?

There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:  
owns shadow domains  
puts links to their other clients on doorway pages  
offers to sell keywords in the address bar  
doesn’t distinguish between actual search results and ads that appear on search results pages  
guarantees ranking, but only on obscure, long keyword phrases you would get anyway  
operates with multiple aliases or falsified WHOIS info  
gets traffic from “fake” search engines, spyware, or scumware  
has had domains removed from Google’s index or is not itself listed in Google  
requests your FTP account information or root access to your server